Yes. We work with brands across different GDSN data pool providers, including managing Salsify GDSN channels and custom publication workflows. We help organizations apply GS1 Standards through data architecture and governance best practices that support their business and trading partner requirements.
Yes. Gournay Consulting helps brands investigate and resolve GDSN publication problems, data quality issues, synchronization challenges, and CIC feedback. We understand both GS1 Standards and the business context behind the data, which allows us to help identify the root cause rather than simply address individual errors. Our team has expertise working within Salsify, RIVIR, 1WorldSync, and Syndigo GDSN data pools.
Yes. We act as an extension of your internal team to manage ongoing GDSN operations, including data pool maintenance, publications, GLN synchronization, CIC feedback resolution, troubleshooting, and trading partner requirements.
GDSN managed services provide ongoing operational support for publishing and synchronizing GS1-compliant product information through a GDSN-certified data pool. Gournay Consulting manages activities including publications, GLN synchronization, data quality, trading partner requirements, CIC feedback, troubleshooting, and ongoing data pool operations.
Yes. Gournay Consulting combines integration development with data architecture and business consulting. We can map how product information and digital assets should move from product inception through enrichment, syndication, and digital deployment, then design the integrations required to support that architecture.
We evaluate your platforms, APIs, data requirements, workflows, business rules, transaction volumes, and existing connector capabilities. If an existing integration can reliably meet the requirement, custom development may not be necessary. When it cannot, we can design a solution around your specific business and technical requirements.
Yes. We build custom API integrations across the digital shelf and enterprise technology ecosystem, including PIM, DAM, CMS, ERP, CRM, GDSN, syndication, e-commerce, and other business applications.
When a prebuilt connector does not exist or cannot support your business requirements, Gournay Consulting can design and build a custom integration. We use APIs and other appropriate integration methods to connect platforms, automate data movement, and eliminate manual processes while considering data quality, security, scalability, and ongoing maintenance.
A DAM should be considered part of a broader content ecosystem rather than an isolated asset repository. Gournay Consulting evaluates how assets are created upstream and how they need to flow downstream into PIM, CMS, e-commerce, syndication, CRM, and other channels. We design workflows and integrations that help assets move efficiently throughout their lifecycle.
Yes. A DAM can be technically implemented without being fully optimized for the organization using it. We evaluate metadata, taxonomy, governance, workflows, user experience, integrations, and upstream and downstream processes to identify where the DAM ecosystem can be improved.
Yes. Gournay Consulting provides specialized Bynder managed services and acts as an extension of internal marketing, creative, product content, and technology teams. We help manage metadata, asset workflows, governance, integrations, platform configuration, and ongoing optimization to reduce bottlenecks and improve the value organizations receive from Bynder.
DAM managed services provide ongoing expertise and operational support for a Digital Asset Management platform after implementation. Gournay Consulting's DAM managed services help organizations maintain metadata, governance, workflows, integrations, asset organization, and platform optimization so their DAM continues to deliver value as content volumes and business requirements evolve.
We start with the business problem, not the technology. Gournay Consulting works with stakeholders to document pain points, workflows, users, data requirements, security needs, and desired outcomes. We can then prototype the experience for stakeholder validation before moving into full development.
Yes. Integration is a core part of our technical expertise. We design custom applications that work within your existing ecosystem and can connect with PIM, DAM, CMS, ERP, CRM, syndication, GDSN, e-commerce, and other enterprise platforms through APIs and custom integrations.
Gournay Consulting builds custom web applications that solve specific business, data, and workflow challenges. This can include workflow applications, data management tools, operational portals, interfaces between enterprise systems, product content applications, and solutions that automate processes currently managed through spreadsheets or manual work.
A custom application makes sense when existing software cannot support a critical business process, creates significant manual work, or requires teams to adapt to workflows that do not fit the business. Gournay Consulting helps organizations identify these gaps, validate requirements, and build custom web applications designed around the way their teams actually work. We focus on usability, stability, security, scalability, and measurable business value.
We become an extension of your team. Our consultants combine deep technical expertise with business strategy, collaborating closely to deliver solutions that matter. We measure success not just in project completion, but in real business impact—speed to market, revenue growth, cost savings, and organizational efficiency.
We provide organizational assessments to identify gaps in people, process, and technology alignment. Our recommendations help structure teams and roles in ways that maximize technology investments and drive measurable business outcomes.
Yes. We partner with clients to design scalable, efficient workflows that connect people, processes, and technology. This includes everything from onboarding new SKUs to managing creative assets, ensuring every part of your content lifecycle is optimized.
Yes. We guide companies on becoming “AI-ready”—ensuring data is structured, governed, and integrated in ways that make it usable by AI systems. This includes preparing product content for AI discovery, designing taxonomies, and building integrations that allow AI-driven processes to scale.
We help organizations strategically adopt AI to accelerate content creation, enrichment, and personalization—while also addressing security considerations and compliance. Beyond the technical implementation, we guide brands through internal conversations and approval processes to ensure AI adoption is well understood and supported across the organization. Our approach includes helping teams understand how to leverage AI responsibly, using it to generate and enrich product data while maintaining accuracy and brand consistency. We also advise on the rapidly evolving role of AI in the customer journey—helping brands optimize content, engagement, and product experiences so they remain competitive as consumer interactions with AI-driven channels expand.
Yes. Our managed services team handles ongoing product content and asset updates, syndication, and compliance monitoring. This ensures your digital shelf stays accurate, up to date, and optimized for performance without overwhelming your internal teams.
We have extensive expertise working with retailer requirements and GDSN standards. We help brands streamline syndication workflows to meet retailer-specific data, content, and compliance needs—ensuring your products get listed faster and more accurately across digital shelves.
Absolutely. We assess your current ecosystem, identify gaps, and design optimized workflows and integrations across PIM, DAM, CMS, syndication, and GDSN. If you already have tools in place, we evaluate whether you’re getting the most value out of your current investments. If you don’t have the right solution—or are starting from scratch—we guide you through vendor selection to ensure you choose the best-fit platform for your needs. Because we deeply understand both business strategy and data architecture, we help brands move product data from inception to digital deployment efficiently, ensuring your content is accurate, compliant, and impactful across every channel.
Yes. We specialize in custom API integrations and middleware development, ensuring your platforms exchange data accurately and reliably. Our engineering team creates scalable connectors tailored to your workflows, supporting everything from product syndication to advanced reporting.
We design and build custom integrations and connectors using APIs and automation. Whether it’s syncing assets from Bynder to Salsify, integrating Akeneo with a CMS, or connecting GDSN data pools into your digital shelf, we ensure your systems talk to each other seamlessly.
As certified GS1 partners, we specialize in Global Data Synchronization Network (GDSN) implementation and migration. We support selecting the right data pool, integrating it into your ecosystem, managing compliance, and ensuring smooth migration between data pool providers—helping brands confidently manage and deploy accurate data efficiently.
A Digital Asset Management (DAM) system centralizes brand assets, ensuring consistency, speed to market, and compliance across channels. We specialize in implementing and integrating DAM platforms like Bynder, ensuring they work seamlessly with upstream and downstream applications.
A Product Information Management (PIM) system centralizes product data, enabling faster updates, data integrity, and syndication across retailers and channels. We help companies select the right PIM, design the data model, implement integrations, and train teams—maximizing ROI from the investment.
We assess your current workflows, organizational structure, and technology landscape, then design a transformation roadmap that balances quick wins with long-term scalability. Our expertise spans process design, change management, and system integration to ensure adoption and measurable value.
We don’t just advise—we become an extension of your team. We combine strategic business consulting with deep technical expertise, ensuring that every recommendation is grounded in both vision and execution. Our work aligns people, processes, and technology to deliver measurable business impact.
We start by understanding your business strategy, data architecture, and digital shelf goals. Our team evaluates your processes, integrations, and vendor options to recommend the right-fit technology solution. We guide vendor selection across PIM, DAM, CMS, and GDSN data pools, ensuring the chosen platform aligns with both your current needs and future growth.
Yes. Our integrations and apps are designed to handle scaling needs, whether you’re expanding product catalogs, onboarding more employees, or growing into new markets. Yes. The solutions we design—whether PIM, DAM, CMS, GDSN, or custom integrations—are built with scalability in mind. We evaluate both your current needs and your long-term growth plans to ensure the platforms and connectors we recommend can support increased product volumes, expanding digital shelf requirements, and new market or retailer demands. As your organization evolves, we can also reassess your ecosystem to optimize existing investments or guide vendor selection for new tools, so your technology stack continues to deliver value at every stage of growth.
We provide end-to-end consulting and implementation services that connect business strategy with technology execution. Our core services include:
We work with mid-market to enterprise brands, distributors, and manufacturers who want to strengthen their digital shelf presence and unlock more value from their data and technology investments. Our clients span industries such as consumer packaged goods, grocery, food service, retail, and manufacturing. They often come to us when they need expertise in selecting or implementing platforms like PIM, DAM, CMS, or GDSN data pools, or when they want to optimize the way their systems, teams, and processes work together. We partner with them as an extension of their team to deliver both strategic vision and hands-on technical execution.
Yes. We design and implement custom integrations between platforms such as Salsify, Contentful, AEM, Bynder, Monday.com, and internal systems.
The level of post-implementation support depends on the type of engagement. For new connectors, we provide 30 days of hypercare to ensure everything is running smoothly, after which clients transition into a subscription model that includes support and maintenance. For PIM and DAM implementations, we focus on thorough testing, training, and a structured hand-off so your team is equipped to manage the platform. Many of our clients choose to continue working with us through new scopes of work, whether that’s ongoing optimization, managed services, or strategic consulting to adapt to evolving business and digital shelf needs.
We start every engagement with a detailed scope of work, aligned to your business goals and technical requirements. Our project management approach emphasizes transparency—regular check-ins, clear milestones, and proactive communication—so you always know where we are against budget and timeline. Because we combine strategic consulting with deep technical expertise, we anticipate challenges early and design solutions that minimize rework and hidden costs. When priorities shift, we partner with you to re-align scope and resources, ensuring that your investment delivers measurable business value.
