Custom Integrations & Development

Tailored API Integrations and Automation Built to Fit Your Business

At Gournay Consulting, we do more than consult—we engineer. Our team of senior software developers and integration architects build powerful, custom connectors and digital tools that automate critical workflows, eliminate manual work, and unlock the full value of your platforms.

From ERP, DAM, PIM and DXP integrations to custom syndication bridges and data enrichment pipelines, we deliver custom-built solutions designed specifically for how your business operates.

Why Custom Integration Matters

Out-of-the-box isn’t always enough. If you're spending time manually copying data between systems, dealing with siloed tools, or working around platform limitations, you’re losing time—and money.

Our custom development services help you:

  • Connect ERP systems like Dynamics 365, SAP, and Oracle to your PIM or syndication platform
  • Automate repetitive content updates and digital asset workflows
  • Eliminate data handoffs between internal teams and systems
  • Extend the functionality of Salsify, Akeneo, Bynder, and Contentful
  • Maintain clean, validated product data across platforms with no manual intervention
Our Custom Integration Services

API Connector Development

Our engineers design, build, and test custom API connectors to link your core platforms and ensure smooth, real-time data flow.

We deliver:

  • End-to-end connector builds (e.g., Dynamics 365 to Salsify)
  • API documentation, authentication, and security best practices
  • Custom data mappings and transformation logic
  • Logging, error handling, and user-friendly error messages
  • Full QA and testing cycles before go-live
  • Post-launch monitoring and support

Recent example: a seamless Dynamics 365 → Salsify connector that enabled automated product data sync, saving the client 100+ hours/month in manual entry.

Automation & Workflow Engineering

Beyond just connecting systems, we build automation pipelines that transform how your teams work with product data, digital assets, and syndication platforms.

We create:

  • Automated workflows for PIM/DAM content enrichment
  • Batch job scripts to support mass product updates
  • Custom triggers for real-time sync across tools
  • Plug-ins to monitor and resolve failed publication attempts
  • Internal dashboards and UI tools to manage integrations

If a manual task is slowing you down, we can likely automate it.

System Extensions & Platform Customization

We extend the functionality of your existing tools—Salsify, Akeneo, Bynder, Contentful, or proprietary software—through custom interfaces and enhancements.

Custom tools we’ve built include:

  • Bulk attribute update tools with error validation
  • Top-off data management widgets for foodservice distributors
  • Custom audit and reporting dashboards
  • Middleware for content transformation across platforms

If your tech stack needs a bridge or a boost—we can build it.

Documentation & Handoff

Every project includes clear, developer-grade and team-ready documentation so your organization can manage, support, and extend the solution over time.

We provide:

  • Setup and maintenance documentation
  • Data flow diagrams and architecture overviews
  • Admin guides and permissioning instructions
  • Error handling and troubleshooting guides
  • Optional training for internal users or IT teams

We build for sustainability—not dependency.

Why Gournay Consulting?
01

Engineering Meets Industry Expertise:

Our developers work hand-in-hand with digital shelf experts, GDSN consultants, and platform specialists—delivering technically sound, business-ready solutions.

02

Built for Growth:

We design integrations that scale with your product catalog, trading partners, and internal teams—no brittle workarounds or temporary patches.

03

Trusted by Leading Brands:

We’ve delivered automation and integration solutions for top foodservice manufacturers, CPG brands, and multi-channel retailers with complex data environments.

04

Fast, Transparent, and Secure:

We manage projects with detailed timelines, secure development practices, and consistent communication—so you’re never in the dark.

Explore our three-phase approach to see how we drive growth and efficiency at every step.
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Let’s Build Something Smarter
If your systems don’t talk—or your team is stuck doing manual work that could be automated—it’s time to explore custom development with Gournay Consulting.