At Gournay Consulting, we help companies implement, optimize, and govern Digital Asset Management (DAM) systems that drive efficiency, consistency, and brand value. Whether you’re rolling out a new DAM platform, improving metadata strategies, or integrating content workflows, we offer strategic and technical expertise to make your DAM ecosystem work seamlessly.

From food and beverage brands managing thousands of SKUs, to retailers and B2B suppliers streamlining their content pipelines—our team brings deep experience to every DAM engagement.

Why DAM Matters

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In today’s content-driven marketplace, digital assets—images, videos, spec sheets, logos, and documents—fuel everything from e-commerce and marketing to GDSN and syndication. Without proper structure, metadata, and governance, digital assets become scattered, outdated, or unusable.

Our DAM services help you:

Centralize assets into a single source of truth
Standardize metadata and taxonomy for easy search and retrieval
Connect assets to product data and marketing content
Support syndication across e-commerce, and retail platforms
Reduce duplication and compliance risks
Empower internal and external teams with controlled access

DAM Implementation & Platform Rollout

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Starting from scratch or migrating from a legacy system? We manage the end-to-end implementation process for Bynder.

Key deliverables:

DAM strategy aligned with your business goals
Metadata and taxonomy design
Platform configuration and permissions
Asset ingestion and metadata population
Internal training and rollout documentation

‍Metadata Strategy & Governance

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Strong metadata is what makes a DAM system effective. We create custom schemas that make assets easily searchable, accessible, and syndication-ready.

We provide:

Metadata auditing and cleanup
Controlled vocabularies, tags, and attribute mapping
Hierarchical taxonomies and asset classification
Workflows for asset approval, expiration, and versioning
Governance frameworks to keep DAM systems clean over time

‍Integration With Product Information & Syndication

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Digital assets rarely live in a vacuum. We specialize in linking DAM systems with:

PIM (Product Information Management) systems
GDSN platforms like Salsify
Retailer syndication portals
E-commerce websites and CMS platforms
Creative and marketing tools

Our technical team can help establish API connections, automated asset feeds, and make your ecosystem flow smoothly.

DAM Assessment & Optimization

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Already have a DAM but not getting full value? We offer diagnostics and enhancements to bring your system up to speed.

We assess:

Metadata completeness and usability
User roles and security settings
Asset lifecycle workflows
Platform performance and storage
Adoption gaps across departments

We then deliver an action plan to optimize your system’s structure, governance, and usage.

Industries We Serve

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CPG & Foodservice – Rich product assets, frequent label changes, high syndication demands
Retail & E-commerce – Centralized content for omnichannel publishing
Healthcare & Pharma – Regulated document control and access logging
Industrial & B2B – Technical specifications, manuals, and high-volume assets
Marketing & Creative Teams – Brand consistency and campaign efficiency

Schedule a Consultation

Explore More Services

MarTech Stack Expertise:

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We understand how digital assets interact with product data, content syndication, and global supply chain systems.

Cross-Platform Experience:

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From lightweight cloud platforms to enterprise-grade DAMs, we work with what fits your needs—not a one-size-fits-all approach.

Food Industry Insight:

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Our deep background in foodservice and CPG helps us build DAM systems that accommodate nutritional data, packaging changes, and frequent refreshes.

User-Focused, Long-Term Thinking:

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We build DAM systems that your team will actually use—scalable, searchable, and sustainable.

DAM Implementation Services