Gournay Consulting offers best-in-class Bynder Digital Asset Management (DAM) services, helping organizations maximize the value of their creative assets. Our approach goes beyond simple platform configuration—we specialize in tailoring Bynder implementations that consider both upstream and downstream integrations. From content creation tools and marketing automation systems upstream to distribution channels, CRM, and analytics platforms downstream, we ensure seamless data and workflow connectivity across the entire ecosystem. This holistic perspective allows businesses to streamline asset lifecycles, maintain brand consistency, and unlock efficiencies that drive measurable impact across teams and channels.
We serve as an extension of your internal teams—minimizing bottlenecks, enforcing metadata standards, and maximizing the impact of every asset in your library.
We architect and manage the structure of your DAM system, ensuring intuitive navigation, standardized tagging, and seamless retrieval across teams.
Our services include:
We build the backbone of a searchable, sustainable asset ecosystem.
Metadata is the key to a discoverable and usable asset library. We apply structured taxonomy and attribute tagging to help assets perform across ecommerce, marketing, and operational use cases.
Our support includes:
We don’t just tag files—we make them findable, usable, and aligned to your go-to-market strategy.
DAM doesn’t operate in a vacuum. We ensure your assets are automatically shared and synced across platforms—from PIMs and ecommerce syndication tools to retailer portals and marketing platforms.
Services include:
We connect your assets to the tools that need them—without manual lift.
An asset library is only as strong as its weakest file. We proactively monitor your library for broken links, compliance gaps, and expired content to keep your brand polished and partner-ready.
What we handle:
We keep your asset library clean, current, and compliant—at scale.
We bridge the gap between creative, ecommerce, marketing, and IT—ensuring shared visibility, streamlined feedback loops, and efficient execution across your organization.
Our collaboration model includes:
We bring structure and service to an often-siloed process.
We work seamlessly across leading DAM, PIM/PXM, DXP and DTC platforms including Bynder, Salsify, Akeneo, Contentful, and Shopify.
We understand that metadata isn't just admin—it's strategy. We bring structure, logic, and consistency to your DAM operations.
From ecommerce listings to distributor portals, we ensure assets are prepped, compliant, and optimized for every destination.
We bring rigor and accountability to every engagement—prioritizing response times, accuracy, and proactive monitoring.
