Platform Evaluation & Vendor Selection

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The DAM marketplace is crowded—each platform offers a different mix of features, integrations, and costs. We guide you through the process of identifying the right solution based on your business, users, and content workflows.

Our services include:

• Stakeholder interviews to define functional and strategic requirements
• Gap analysis between current platform (e.g., OpenText, Acquia, and Bynder) and future needs
• Comparative analysis of top DAM vendors against your requirements
• Guidance on licensing, scalability, usability, and implementation fit
• Shortlist development and support through demos and procurement

We help you ask the right questions, benchmark vendors effectively, and choose a DAM that will scale with your organization.

System Audit & Requirements Definition

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Before selecting a platform, it’s essential to understand what your current system supports—and what’s missing.

We work with your internal teams to:

• Audit your existing DAM and related tech stack
• Define metadata, taxonomy, user roles, and workflow needs
• Document integration points with PIM, CMS, DTC e-commerce platforms, and creative tools
• Align DAM requirements with digital shelf and content distribution goals
• Identify infrastructure, security, and governance constraints

This foundation ensures that any platform selection is rooted in real operational needs.

Cross-Functional Alignment

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Choosing a DAM system isn’t just an IT decision—it’s a cross-functional one. We bridge the gap between marketing, creative, digital, and technical teams to build consensus around the right solution.

• Facilitate stakeholder alignment sessions
• Translate business needs into technical evaluation criteria
• Manage expectations and clarify roles in future-state workflows
• Build a shared roadmap for implementation and adoption

Support Beyond Selection

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Once the right DAM solution is selected, Gournay Consulting can stay on as your implementation partner—helping you configure, migrate, and govern the new system effectively.

We also offer:

• Change management and training plans
• Metadata schema design
• Governance frameworks and documentation
• Integration planning with tools like Salsify, Akeneo, Contentful and Shopify