Data Architecture Consulting

Build a Scalable Foundation for Your Digital Content Ecosystem

At Gournay Consulting, we help organizations assess and design smart, scalable data architectures to support product content, digital shelf strategies, and enterprise-wide integrations. Whether you're untangling legacy systems or preparing for rapid growth, we guide your teams through the technical and operational decisions needed to future-proof your tech stack.

With deep experience in structured data, we align your systems, workflows, and people around a digital foundation that actually works.

Why Data Architecture Matters

Data architecture is the unseen engine behind successful digital execution. Poorly integrated tools, siloed data, and unclear ownership create bottlenecks across departments—from marketing to supply chain.

Our consulting services solve problems like:

  • Unclear data ownership and governance
  • Redundant tools and disconnected systems
  • Inconsistent product content across platforms
  • Inefficient internal workflows and approval paths
  • Lack of alignment between digital shelf goals and backend capabilities
Our Data Architecture Services

Discovery & Systems Assessment

We begin with a structured discovery phase designed to surface how your current tech stack, people, and processes work together—and where they don’t.

What we assess:

  • Tech stack inventory and data flows
  • Platform integrations and directionality (ERP, DAM, PIM/PXM, DXP, GDSN, DTC)
  • People processes, roles, and content ownership
  • Organizational structure and agency involvement
  • Strategic initiatives already underway

We use structured, role-specific interview guides to capture departmental pain points, wish lists, and hidden opportunities.

Analysis & Opportunity Mapping

After discovery, we synthesize your system and stakeholder input into clear, actionable insights.

We deliver:

  • Analysis of organizational structure and roles
  • Identification of automation opportunities
  • Audit of software capabilities and underutilized features
  • Industry benchmarking and competitive comparisons
  • Updated documentation for current-state data and content flows

We also conduct second-round interviews to validate findings, clarify needs, and build alignment across teams.

Strategic Recommendations & Roadmap

The final phase includes a comprehensive summary of findings and a set of tailored recommendations based on your goals, capabilities, and budget.

Deliverables include:

  • Executive summary of interview and system analysis
  • Updated architecture documentation
  • Industry best practice comparison
  • Strategic roadmap with clear options
  • Minimum two solution paths with estimated costs and timelines
  • Live presentation with Q&A and prioritization workshop

Our goal is to empower your team to make well-informed, future-proof decisions.

Who We Work With

Our data architecture consulting services support organizations across industries, including:

  • Food & Beverage / CPG – where product complexity and regulatory content demand rigorous structures
  • Retail & E-commerce – managing multichannel product data at scale
  • Healthcare – ensuring governance and traceability in regulated environments
  • B2B & Industrial – managing technical specs and digital content across multiple systems

We work across departments—marketing, IT, digital, regulatory, and operations—to design aligned, functional solutions.

Why Choose Gournay Consulting?
01

Cross-System Fluency:

We work across the full digital content stack—PIM/PXM, DAM, DXP, GDSN, DTC and syndication tools—so we understand how data and assets need to flow.

02

Structured, Phased Approach:

From stakeholder interviews and systems audits to second-round validation and final recommendations, our methodology ensures thoroughness without overwhelm.

03

People + Process + Platforms:

We go beyond the software to analyze the people and workflows that support (or hinder) your data ecosystem.

04

Industry-Proven Experience:

From mid-size manufacturers to global brands, we’ve helped teams navigate complex data architectures to unlock digital growth.

Explore our three-phase approach to see how we drive growth and efficiency at every step.
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Build a Smarter Content Architecture
Don’t let disconnected systems and undefined roles slow your digital growth. Gournay Consulting helps you design the data and content foundation your team can build on—now and in the future.