Digital Shelf Management Services

End-to-End Digital Shelf Operations Across PIM, DAM, GDSN & Retail Syndication

At Gournay Consulting, we provide full-service Digital Shelf Management solutions that combine expert execution with robust platform knowledge. From syndication and compliance auditing to channel configuration and digital asset deployment, we help brands succeed across the digital shelf—seamlessly.

Our managed business services are built to support organizations navigating complex data ecosystems including PIM (Product Information Management), DAM (Digital Asset Management), PXM (Product Experience Management), and GDSN (Global Data Synchronization Network)—with deep experience in foodservice, retail, and e-commerce channels.

Our Digital Shelf Services

Channel Activation & Maintenance

We handle the configuration and maintenance of key retail and foodservice channels to ensure your product content flows accurately and efficiently.

Services include:

  • Activation of PIM/PXM channels via API, FTP, or custom readiness methods
  • Attribute mapping and gap identification
  • Ongoing channel maintenance based on new or evolving retailer requirements
  • Real-time collaboration with internal teams and retailer contacts

We don’t just launch your content—we keep it running.

Syndication Management

We manage the full lifecycle of digital content syndication, ensuring your product data, assets, and marketing content are published consistently across priority retailers and foodservice portals.

Syndication support includes:

  • Strategy alignment on cadence and content prioritization
  • Execution through direct retailer feeds, Salsify, Akeneo or Syndigo connectors
  • Monitoring of in-app feedback and retailer portal issues
  • Weekly refreshes and proactive troubleshooting
  • Direct outreach to retailer support teams when needed
  • Syndication of all content types: master data, GDSN fields, marketing copy, images, PDFs, and rich media

No matter the method, our team ensures your content gets where it needs to go—accurately and on time.

Compliance Auditing & Optimization

Your digital shelf content only matters if it shows up correctly. We audit and optimize content delivery to confirm live publication, scorecard accuracy, and retailer alignment.

Audit & optimization services:

  • Regular auditing of retailer sites and portals (e.g., Walmart, Amazon, US Foods)
  • Integration with tools like Profitero, Efundamentals and Data Impact for real-time compliance scoring
  • Manual spot-checks and content validation at the item level
  • Feedback loops with internal and external teams to resolve discrepancies
  • Action plans for low-scoring content or outdated digital assets

We help you not just publish content, but keep it live, accurate, and effective.

Project Management & Strategic Oversight

Our Digital Shelf services come with full project management support, giving your team structure, visibility, and a reliable point of contact throughout the engagement.

Our management services include:

  • Centralized coordination of all Digital Shelf and syndication activities
  • Use of Monday.com for project and task tracking (client access included)
  • Scheduling and facilitation of cross-functional team meetings
  • Coordination with sales, marketing, IT, and supply chain stakeholders
  • Internal meetings with Gournay’s consulting and execution teams to align on your evolving priorities

We integrate seamlessly with your internal workflows—whether you're a foodservice manufacturer, CPG brand, or B2B supplier.

Why Choose Gournay Consulting?
01

Full-Stack Expertise:

Our team is fluent in PIM/PXM, DAM, and GDSN, and syndication workflows. Whether you're managing a few hundred SKUs or thousands of product variants, we scale with you.

02

Hands-On Support:

We don’t just consult—we execute. Our managed services are built for brands that need reliable, ongoing support across their digital content operations.

03

Foodservice & Retail Savvy:

We understand the nuances of foodservice syndication, from portion pack details to channel-specific labeling requirements. We’ve worked in both large retail ecosystems and complex distribution networks.

04

Flexible, Platform-Agnostic Approach:

While we have deep experience with tools like Salsify, Akeneo, Syndigo, Bynder, Profitero, Efundamentals, and others, we tailor our services to your tech stack—not the other way around.

Explore our three-phase approach to see how we drive growth and efficiency at every step.
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Ready to Take Control of Your Digital Shelf?
Let’s make your product content seamless, compliant, and retail-ready. Connect with Gournay Consulting to streamline syndication, auditing, and channel management—so your brand shines across every digital shelf.